Dorco is a Korean razor brand, I led impactful marketing initiatives to bolster brand recognition and consumer engagement for the Japanese branch. Spearheading two vibrant Out-of-Home campaigns at Ikebukuro Station and crafting compelling content across Instagram, TikTok, Facebook, and Twitter. I also made an Halloween-themed TikTok filter added a playful twist, amplifying user interaction and fostering brand affinity.
I spearheaded numerous dynamic campaigns, ranging from in-store posters to Point-of-Sale assets, photoshoot's Product, commercial packshots, and compelling social media stories and posts for Instagram, twitter and Facebook. My contributions extended to iconic campaigns such as Monopoly, Mc Café, WavyFries, Apple Pie, McCiné, and Un jour un bon plan, where I infused innovation and creativity. A milestone achievement was pioneering McDonald's France's entry into the world of Non-Fungible Tokens (NFTs), an exciting venture that resonated with digital-savvy consumers.